Online retailing becomes a serious threat to "brick and mortar" retailers. The internet continues to shake up the publishing and distribution of games. Online retailing begins to pose a challenge to "brick and mortar" game stores, though the full effects of e-commerce will not be felt until the following decade. Publishers such as Mayfair Games and Rio Grande Games begin meeting the new market demand with titles from Europe. The Settlers of Catan breaks Eurogaming into the American market, becoming an overnight bestseller and gateway game. Collectible gaming also expanded from cards into dice, tiles, and miniatures. By the mid-nineties, hundreds of CCGs competed for market share, and most of these products were culled for weak sales. The collectible card game (CCG) became a dominant business model, first by Magic: The Gathering then by several rivals. TSR and Iron Crown Enterprises both collapse.
Wizards of the Coast, which started the decade as a small West Coast publisher, buys veteran Avalon Hill later in the decade, only to be bought up in turn by industry juggernaut Hasbro. Major shake-ups occur in the who's-who of US game publishing and distribution. It also saw the appearance of the earliest, simple video games, and the Dungeons & Dragons role-playing game. This decade saw the board wargame gain a level of popularity.
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